Start with your exam
Your prescription comes first. A comprehensive eye exam checks how well you see and how healthy your eyes are, so your new glasses are built on an up-to-date prescription.
Glasses and Eyeglass Frames in Brookings, SD
Eyewear That Fits Your Face and Lifestyle
Our optical department is right inside the office, so you can walk from your eye exam to trying on frames without booking a second appointment. We carry a wide selection of frames, from comfortable everyday pairs to designer styles, and our in-house lab lets us offer same day service on most single vision lenses.
Choosing glasses is personal. Our team looks at your prescription, the shape of your face and how you actually use your eyes at work, at home and outdoors, then narrows the room down to a few pairs worth trying. Bring the kids, bring a second opinion, and take the time you need.
Most vision plans cover part of the cost of frames and lenses. Bring your insurance card to your visit and we will walk you through what your plan includes.
Designer Frame Brands We Carry
Our frame boards change with the seasons, and this list gives you a starting point. If you have a style or a brand in mind, call ahead and we will tell you what we have on hand or what we can order for you.
Lens Options That Match Your Vision Needs
The frame gets the compliments, but the lenses do the work. When we order your glasses we talk through the options that fit your prescription and your daily routine, then explain the trade-offs in plain language before you decide.
- Single vision lenses for reading, driving or everyday wear
- Bifocal and progressive lenses that move smoothly from near to far
- Anti-reflective coatings that cut glare from headlights and screens
- Photochromic (light-adjusting) lenses that darken outdoors and clear back up inside
- Scratch-resistant and impact-resistant options for work and play
Because our lab is on site, most single vision lenses can be ready the same day. Specialty lenses and progressive pairs take a little longer, and we will give you a realistic timeline when you order.
Prescription Sunglasses for Bright South Dakota Days
Between summer afternoons on the lake and winter sun bouncing off the snow, your eyes get a workout outdoors. Prescription sunglasses give you the sun protection and clarity you want without juggling two pairs.
We carry sport and lifestyle sunglasses from brands like Maui Jim, Costa, Oakley and Wiley X. Ask us about polarization, which cuts the glare off water and pavement, and about lens tints that work for driving or fishing.
Already have a pair you love? We can often fit prescription lenses into frames you bring in. Bring them with you and we will take a look.
Durable Eyeglasses for Children
Children need frames that keep up with recess, sports and the bottom of a backpack. We stock durable, flexible options for younger patients, and we take the time to get the fit right so glasses stay put and stay comfortable.
If your child is new to glasses, we will walk them through what to expect. A good first pair makes a big difference in whether they actually wear it.
Kids' eye health is a big part of what we do, so if it has been a while since their last exam, we can check their vision and update their prescription at the same visit.
What a Visit to Our Optical Looks Like
Try frames with guidance
Our optical staff will pull frames that suit your face shape, your prescription and your budget. Try as many as you like, and ask us the questions you would not ask a mirror.
Choose lenses and order
We walk through lens and coating options, take your measurements for a proper fit, and confirm your insurance benefits before you order.
Pick up and final adjustment
When your glasses are ready we check the fit, adjust the frame to your face and show you how to keep them in good shape. Bring them back any time for a tune-up.
Ready to Find Your Next Pair?
Book an eye exam at our Brookings office, or call and ask our optical team what we have in stock right now.
